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Olivier Rousteing, Umit Benan Alistair Carr from China, and the designer team Ling Lui, Dawei Sun microsystem were appointed Balmain, Trussardi, Pringle and brand designer Cacharel. All these appointments on each big headlines, according to the report, the message said, Azzaro brand also will appoint a not well-known designers take Vanessa Seward.

Even Christian Dior or Louis Vuitton Bags brand it is said that will also be invited in less than famous designers, choose a the little-known designer John Galliano to take over the position. Mr. Bernard Arnault moet hennessy Louis vuitton (LVMH) President is said to be young designer positive advocates, in 2008, he appointed Phoebe Philo Celine brand designer, it took a very good effect. In 2005, he also appointed Riccardo Tisci Givenchy designer for, also be very surprising.

The owner of the Denza brand Vanessa Denza said: "the situation has and 90 s different, investors also become more astute, and they recognize that there is no need to through the designer started to brand, for the brand, but Gucci Sale senators more willing to choose the most suitable person."

The Secret Agent Agnes director said that, "Mr Barret Galliano, christophe Decarnin leave Dior brand Balmain leave to some extent marks the end of the age, star stylist people seemed to realize that there is no need to choose a high visibility of the designer, and looked at his end of your own destiny."

Floriane DE Saint Pierre in Paris running a consulting company, in his view, the designer's personality and team leadership ability is very important, now a lot of brand more value is a new type of management mode and management style. Pierre notice from the 90 s began, many big brands began to choose not to renowned designers, Louis Vuitton Outlet Alber Elbaz as a Guy Laroche when the designer of the little known. Other examples are Burberry Christopher Bailey of stylist and Gucci Frida Giannini current designers.

Martens&Heads partner Mary Gallagher said: "when Tom Ford design team of many such as Christopher Bailey, Francisco Costa, Clare Waight Frida Giannini, etc, and all Keller into a big brand of stylist, other brand also gradually realized the famous designers to seek the importance of these designer. On the one hand, they are better able to control for the sudden opportunity, also very thankful certainly won't ask too many requirements. On the other hand, may let consumers star designers are ignored these brand of classic series, and classical each brand is hope to retain capital."

Many brand Cheap LV Bags now was more concerned transfer brand consistent classic and characteristics, don't let the designer's aura over the value of the brand itself, actually a brand, the main consumers to buy power from the general is to brand history and unique value appreciation, and designers not very large association. The main job of a designer is the inheritance and continue brand design style, make the brand continue to develop.

Media hot holding in many cases instead is a bad thing, in 1996, Alexander McQueen take over Givenchy brand designer produced a great sensation, but bad results in McQueen after four years or leave Givenchy absorbed in her brand design. So choose the most key is when the designer to consider to designer and brand fit. Fame is always have high low, and not the guarantee of success, can find in rhythmic designer with brand is brand guarantee of success.